A reputable
self storage regional manager contacted me today asking why the competition was outselling him per square foot every month.
I quickly completed a price comparison for him and discovered that the competitor had him beat by $30-40 per unit, cheaper that is.
The appalling thing was that the competition scored an 11%
on a standard customer service and sales form for self storage managers.
Likewise, I conducted a
secret shop on this regional manager's own property manager, and he scored a 92%
and did an excellent job!
The market/economy use to be that Convenience of Location was first priority on a self storage customer's list. Next was security/ amenities and somewhere down the list was price.
Do you think that price is making a rise to the top as the biggest determining factor for a
self storage tenant?